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Citation Flow is a metric developed by Majestic, a leading SEO tool, that plays a crucial role in evaluating the influence and authority of a website or webpage. In the realm of search engine optimization (SEO), understanding and analyzing a site's backlink profile is of utmost importance, and Citation Flow serves as a valuable indicator in this regard. At its core, Citation Flow measures the quantity of backlinks that point to a webpage. The metric takes into account the number of backlinks a page has accumulated and assigns a score ranging from 0 to 100. A higher Citation Flow score implies a stronger link profile, suggesting that the webpage has received a significant number of backlinks from various sources. This can positively impact its rankings in search engine results pages (SERPs). While the quantity of backlinks is an essential aspect of SEO, it is crucial to note that not all backlinks are created equal. This is where the concept of Trust Flow comes into play. Trust Flow, another metric developed by Majestic, focuses on the quality and trustworthiness of the linking domains. By analyzing the authority of the domains that link to a webpage, Trust Flow provides valuable insights into the credibility and reliability of the backlinks.

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